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We create dream properties


Interior Design Services

Illuminate is a 5 star rated design firm and interior marketing company based in Johannesburg. We assist property owners to illuminate the potential of their spaces, from custom commercial show units (staging) to residential interior design.

Interior Design

Ready to tackle that renovation or interior update you've been thinking about? We love helping residential home owners to create their dream homes.

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Show Units

Looking to purchase a set of show house furniture for long term staging? Designing with your target market in mind enables you to sell the final furnished unit.  

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Our Results

Staging is considered best practice around the world when selling homes. Over the last 6 years our results have shown that the model works well in SA with most appropriately priced staged homes (at various price points) selling in around 6 weeks.

Properties Staged




Highest Value Sold

1 week

Fastest Sale

Past Clients

Our clients include property flippers and investors, private sellers, estate agents and major developers.  

Say Hello

I'm Lucy le Roux, the entrepreneur behind Illuminate. I've loved making things better and beautiful for as long as I can remember. My career started in marketing and branding and then moved to interior marketing in 2014- both home staging + Airbnb design. After moving 3 sets of rental show house furniture around Johannesburg almost 50 times (I have a good physio), I now deliver custom designed show units and interiors. I'm a 'warm' minimalist, Marie Kondo fan, cat lover and wife.    

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